When looking to open Mill Pond Salon, the owner, Paulina Wollschlager, was automatically drawn to New London, Minnesota. After driving through town regularly during her commute, and seeing a former antique shop on Main Street for sale, she knew she had to have it for her salon. She realized that this town was more than just a place to open a business: it’s a place where small businesses work together instead of competing. And she knew that every one of her clients needed to experience New London. As a Minnesota native, from Ortonville, Paulina was looking to find a place that is familiar, but up-and-coming enough to open a successful business. She decided that New London was close enough to home to be an incredible place to open her salon.Nestled between ten lakes and rich with incredible art, and delicious food, New London was the ideal choice for Mill Pond Salon. But the New London experience is about so much more than its beauty. The real reason Paulina chose New London for her salon is for the sense of community.
Paulina got her first chance to experience New London’s sense of community when redesigning and renovating the old antique shop to be her salon. She describes her vision for her business as a “modern, bohemian farmhouse.” It was Kris Ryks from Arrow Construction who helped make that dream into a reality. Together, they decided to brighten the space up and add touches of barn wood, cafe lights, and macrame to make clients feel welcome and at home in the salon. Thank goodness they lightened up the place because the view is phenomenal!When it came to the outside of her business, Paulina wanted to be sure to include local creatives, too. The Mill Pond Salon sign was hand-painted by a local teacher that also works at Greenwater Garage and Gallery, located on Main St. New London–just like Mill Pond Salon. Get your creative juices flowing at Greenwater Gallery to see the art or participate in a workshop like Mixed Media Mondays or the Tuesday Night Drawing Cub.Another staple you’ll find in the salon is The Middle Fork Cafe. For bridal parties and other special events, the team at Mill Pond help give the full experience of New London by treating clients to mini cupcakes and other sweet goodies from The Middle Fork Cafe next door.You’ll sometimes find the staff at Mill Pond enjoying a Gourmet Roast Beef sandwich or Classic Cobb Salad from Middle Fork on their lunch break too. To truly experience New London, stop by after your cut and color appointment for a sweet treat.If you don’t have a sweet tooth, visit Goat Ridge Brewing Co. instead. Perfect for the whole family with non-alcoholic and gluten-free options too–there’s even a dog-friendly patio.With regular events like yoga and family-friendly Thursday nights, you’re sure to have a good time.If you’re into group activities, check out Alley on Ash. This bowling alley is great for families, or it’s open late for if you want to grab some beers without the kids. Enjoy some yummy apps, burgers, or pizza, and have a fantastic time on the lanes!For a complete list of things to do and see in New London, check out this list from Twin Cities Kids Club.It’s other small businesses like these that have helped make Mill Pond Salon feel welcomed in New London.
Stay in town
The vision for Mill Pond Salon was to be able to provide big-city services with a small-town feel.Some salon services Mill Pond is proud to provide are microblading, eyelash extensions, eyelash and brow tinting, mega volume lashes, hair extensions, and other permanent makeup. It was a goal of Paulina’s to offer beauty services that people in the area would typically have to drive to big cities to receive. Along with her team, they have provided a list of these services so locals can save time on travel and stay in New London instead.On top of this list, the majority of other traditional services offered: cut, color (our specialty), style, barbering, makeup application, waxing, manicure, and pedicure.
Stay for the weekend
If you’re planning a trip to experience New London, Willmar, or Spicer Minnesota, consider GrandStay® Hotel & Suites at Little Crow Golf and Event Center.This hotel boasts an impressive 300 seat event space, rooms with soaker tubs, an indoor pool, fitness center, 27 hole golf course, beer and wine lounge, and a delicious complimentary breakfast.During your trip, book an appointment at Mill Pond for a relaxing facial or fresh color and experience New London with a new look.
Experience New London
Paulina believes New London is the perfect location for Mill Pond Salon. While she was initially concerned with being the new business in town, she and her salon were welcomed with open arms and a sense of excitement. The idea of building other small businesses up by working together fosters a sense of community in the area that Paulina and staff at the salon love.Mill Pond Salon is proud to be a business on Main St. New London, and we’d love to see you inside. Stop by to schedule a new client consultation or stop by to say hello! We can’t wait to meet you and continue to support our incredible community.Visiting or new to the area? Learn more about Experiencing New London here.